The digital marketing sector presents significant opportunities for buyers and sellers alike. Get in touch to speak to our digital marketing agency business sales experts.
Business Sales Expert
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Digital marketing has become an essential service for businesses of all sizes, creating a robust market for agency acquisitions and sales. According to datacity, there are more than 15,500 firms within this sector, and it has an annual turnover of over £47 billion.
As businesses increasingly invest in search engine optimisation (SEO), social media management and pay-per-click (PPC) advertising, demand for skilled digital marketing agencies remains strong. Whether you operate a full-service agency or specialise in specific areas such as content marketing or email campaigns, the market conditions could support your exit or acquisition goals.
Now could be the ideal time to buy an established digital marketing agency or sell yours while the sector continues to thrive. Contact us now to explain your requirements, and we will be on hand to assist you.
Agencies are bought and sold with or without property. Deciding which type works best for you allows you to proceed with clarity.
A freehold agency includes the business and its premises. You will have control of every aspect of the company, but may need to pay a sizeable fee to secure a deal.
Learn more about buying and selling freehold businesses
Leasehold agencies do not include the property. Instead, you will run the business in a commercial space owned by a landlord. Once the acquisition is complete, you will either take over the previous owner's lease agreement or negotiate new terms.
“Digital marketing agencies offer excellent acquisition opportunities due to recurring client contracts and scalable service models. Whether you are selling to capitalise on market strength or buying to expand your portfolio, proper valuation of client relationships and intellectual property is essential.”
Matthew Brannon
Director
A digital marketing agency will be valued based on several key factors, including recurring revenue, client retention rates, proprietary tools or processes, staff expertise and the strength of client contracts.
We value every company we are instructed to sell, and use data and our expertise to inform our valuations. Our appraisals are critical during negotiations, ensuring each party can agree on a fair sale price.
Agencies with long-term retainer agreements, strong client portfolios and proven track records typically command higher valuations due to their predictable revenue streams.
Learn how business valuations are usually completed
Read our in-depth how to buy a business guide to learn more
Read our in-depth how to sell a business guide to learn more
You will want to navigate the process with confidence and clarity when you buy or sell a digital marketing agency, and we are here to ensure that happens. Our highly rated team combines decades of experience with data-driven solutions to guarantee a seamless transaction every time.
Our business sales always follow the regulations set by the Financial Conduct Authority (FCA) to meet strict industry standards, giving you total peace of mind when using our brokers.
Are you ready to buy or sell a UK digital marketing agency? Call 0113 340 9840 or complete the form below to start the process. We will be on hand to explain our working ways or answer your questions.
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Well-run digital marketing agencies can be extremely profitable, particularly those with strong client retention and recurring revenue models. Agencies with retainer-based contracts typically demonstrate more predictable cash flow and higher valuations than those relying on project-based work.
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