Eddisons renamed BTG Eddisons as part of BTG rebrand

BTG Eddisons is the new name for Eddisons, the UK-wide offering of surveyors, agents, auctioneers and consultants, following the rebrand of Begbies Traynor Group to BTG.

The new BTG Eddisons brand offers clients greater access to all financial and real estate advisory services across the BTG group, including financial advisory, restructuring and real estate services. This follows a number of significant acquisitions since BTG Eddisons joined the previously-named Begbies Traynor Group 11 years ago.

The real estate division under BTG Eddisons encompasses the four service lines of Agency and Auctions, Valuation and Asset Advisory, Projects and Developments, and Property Management and Insurance. These teams will collaborate with BTG’s Restructuring, Financial Advisory, Deal Advisory and Funding & Insurance service lines. 

Becoming part of BTG will not affect how the BTG Eddisons works with its clients. All clients will continue to work with the same trusted people, with the same expertise and professionalism that has always been expected.

As part of the rebrand, a number of the auctions businesses and their expert teams that were part of Eddisons will also be renamed under BTG Eddisons Property Auctions, including SDL Auctions, Pugh Auctions, Mark Jenkinson. Recent acquisitions Network Auctions and Kirkby Diamond will take on the BTG Eddisons identity in due course. 

Anthony Spencer, Managing Partner at BTG Eddisons, said:

“This is a strategic move for the BTG Eddisons brand and brings us closer to our colleagues across BTG as well as expanding our UK-wide footprint. This will be of great benefit to our clients, both new and established. They will gain simplified access to a wider range of skillsets that will make their businesses stronger and help them capitalise on opportunities and tackle any issue across their lifecycle. 

“We have already been supporting some clients beyond our traditional real estate offering, and they have seen the benefits that working across BTG can bring. This is a significant moment in the history of our brand and I’m looking forward to working closer with the rest of BTG and our clients moving forwards.”

Mark Fry, CEO of BTG, said:

“This is an exciting development for the Group and enables us to bring our market-leading financial and real estate advisory businesses together under common branding. This change reflects the evolution of the Group in recent years into a broad-based advisory business. 

“The rebranding to BTG will enable us to further leverage our expertise to enhance, protect and realise the value of our clients’ businesses, assets and investments; providing strategic advice and solutions that drive growth, mitigate risk, and deliver lasting value.”

Ric Traynor, Executive Chairman of BTG, said: 

“The evolution to BTG reflects the significant growth and development of the business in recent years and our plans to deliver our medium-term targets and beyond. The updated branding is better aligned with the broad range of services and capabilities available within the Group and our ability to assist our clients across multiple areas of expertise.”

For more information visit: www.eddisons.com.